Leasing, Marketing and Negotiation
Scheduled Course OfferingsSeptember 5 - November 7, 2012
9 week course
Course details
Online - 2 hours each Wednesday (Noon - 2 p.m. ET)
The Leasing, Marketing and Negotiation course is designed for entry to intermediate-level commercial real estate development professionals. It is ideal for leasing agents, developers, asset managers and owners. The course provides learners with an overview of the commercial leasing process and marketing strategy, and explores a range of applied negotiation strategies intended to immediately maximize the value of every commercial lease. This course will expose learners to leasing issues surrounding office space, flex space, retail buildings and pad sites. Industrial property leasing, build to suits, commercial condos and sale/leasebacks are also addressed. Workgroup exercises are used to develop applied negotiation skills.
Learning Objectives
- Identify the comprehensive role of the leasing professional in a development project
- Identify the economic issues surrounding commercial leases
- Recognize LOI and lease clauses that cause a developer to lose control of its real estate
- Apply new strategies for successfully negotiating LOI and non-legal lease clauses
- Identify key aspects of marketing commercial space for lease
- Develop and apply strategies for successful outcomes in LOI and lease negotiations
